About Golden Fred
Built to bring clarity
to compliance
Golden Fred exists to make operational compliance simpler, clearer and more accountable — for the people responsible for keeping buildings safe.
The Compliance OS for
Building Safety Trades
Mission
What we are doing
To give UK regulated trade contractors one platform that runs their business and proves their compliance at the same time.
We bring this to life through BSA-native job management, automatic Golden Thread documentation, and Ask Fred AI, putting expert compliance guidance in the hands of the engineer on site, at the moment they need it.
Vision
Where we're going
A world where every contractor is trusted, every building has a living golden thread, and compliance is the competitive edge — not the burden.
We become the global operating system that building safety trades can't imagine working without — because it proves they did the job right, every single time.
We exist because buildings should be safe, and the trades who make
them safe deserve tools that prove it
Core Values
How We Show Up
01
Lives depend on it
Every decision starts here.
Non-negotiable.
02
No comfortable lies
With contractors, investors, each
other. Especially ourselves. Trust
is slow to build and fast to lose.
03
Field before office
If it doesn't work on a ladder,
it doesn't ship.
04
Simple wins
Complexity is the enemy.
Cut it. Cut it again.
05
Own the thread
End to end, no gaps, no handoffs
into the void. Every job documented
is a building made safer.
A better way to
manage compliance
Compliance shouldn’t be complicated, but for most organisations, it is.
Golden Fred was created to change that.
To give teams a simple, structured way to manage work and prove it, without adding more admin.

Work Is completed properly,
But the records are scattered.

Documentation exists,
But it’s difficult to prove.

Accountability matters,
But it isn’t always visible.
What Problem does
Golden Fred Solve?
Building safety contractors manage compliance across too many disconnected systems. When an audit arrives, piecing it together takes days and leaves dangerous gaps. Golden Fred fixes that, one place for every job, document and certification.
Across the industry,
compliance is still
managed across:
- Spreadsheets
- Shared Drives
- Disconnected Systems
- Manual Reporting Processes
Which leads to:
- Incomplete Records
- Time-Consuming Audits
- Uncertainty Around Accountability
- Increased Risk
Golden Fred exists to remove that complexity, and replace it with clarity.
Built from real
operational frustration
Golden Fred was developed in collaboration with fire safety contractor Rival Maintenance.
So instead of adapting to a system that didn’t fit, we built one that does.
Golden Fred was designed around real workflows, real documentation, and real accountability.
Like many companies in the industry, they were using existing software that was:

Expensive

Difficult to use

Incomplete for Compliance Requirements
It didn’t reflect how work actually happens. and it didn’t provide a true end-to-end compliance record.
Our commitment to making compliance work - properly
We’re not here to add another tool. We’re here to solve a problem that matters.
Golden Fred is built around a simple principle: If work is done, it should be provable.
That means:
- Every job Is recorded clearly
- Every action Is traceable
- Every document has a place
- Every decision is accountable
Because compliance isn’t just process -
it’s about safety.
A clearer standard
for operational
compliance
We believe the industry needs more than better tools. It needs a better structure. A consistent, reliable way to manage and evidence work across projects, teams and organisations.
Golden Fred is being built to become that standard.
Our Vision
From requirement
The Golden Thread is no longer optional. But for many organisations, it’s still unclear how to implement it properly.
Golden Fred is designed to bridge that gap. Not as an add-on. Not as a reporting exercise. But as something built directly into how work is managed every day. So the Golden Thread isn’t created after the fact - it’s created automatically.
Team
Built by people who
understand the work
Golden Fred brings together experience and experts in fire safety operations, compliance management, product development and real-world project delivery.
We’re building this platform alongside the industry - not separate from it.
Simon J. Hurst
Founder & CEO
Matthew West
Co-Founder & Industry Lead
Ashar Khan
Project Manager
Hamza Khalid
CTO